So what happens when you link? In the blogosphere, the party invitation is delivered. With a nod. With a wink. With a secret handshake. With just enough eye contact to be inviting, maybe even intriguing, but not at all off-putting or threatening or coercive. Or creepy. Not in the least.
It’s what Bakhtin calls “addressivity.” The “quality of turning to someone.” The thing that makes the party hearty.
The thing we need.